Research methods and data analytics have become an integral part of almost all areas of management, social sciences and humanities research. An understanding about various data analytical techniques and user friendly analytical softwares such as R software, Zotero, Mendeley, Python etc makes it easy to analyse large amounts of data by academicians and researchers. Given the fact that advanced data analytical techniques are usually very complex and confusing for beginners and intermediate researchers, this workshop will address such issues to make the participants comfortable with research methods and data analytics like selection of appropriate research methodology, reviewing the literature, analysis of the data & interpretation of outputs for effective report writing.