Dr. Pooja Goel is an academician, researcher, author, and trainer. An alumnus of Kurukshetra University, she holds a Masters (M. Com.) and Doctorate (Ph. D.) in Commerce. She is also a Post Graduate Diploma holder in Business Administration from Symbiosis University, Pune and a gold medalist in Diploma in Reasoning.
Presently, Pooja is an Assistant Professor at Department of Commerce, University of Delhi with more than 15 years of experience in teaching and research. She teaches graduate and post-graduate students in marketing management, principles of marketing, business statistics, business mathematics, and research methodology. She is an author of the book titled “Personal selling and salesmanship” written for under graduation courses.
She has published more than 30 papers in UGC, ABDC, Web of Sciences, and Scopus indexed journals such as Sustainable Production and Consumption, Social Responsibility Journal among others and in edited books with reputed national and international publishers including Springer, Emerald and Bloomsburg. She is an empaneled research supervisor with University of Delhi. Her research interest areas are sustainability, consumer behavior, and technology adoption. She has presented more than 20 papers in national and international conferences in India and abroad. She has also won best paper award in Marketing Track at International Conference organized by Sharda University, Greater Noida.
Pooja is a regular trainer in statistical tools (SPSS, AMOS SEM, and R) at Panjab University, GNDU, Indraprastha University, Kurukshetra University, Panjabi University, University of Delhi, and other universities.