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Interdisciplinary Application of the Indian Value System in Modern Business

ICSSR Sponsored Two-Day International Conference – September 27-28, 2024

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About

The International Conference on ” Interdisciplinary Application of the Indian Value System in Modern Business” being organized by the Research and Development Board and IQAC Cell RDIAS in collaboration with Universiti Teknologi MARA (UiTM), Malaysia (proposed).

In the contemporary global business environment, there’s a growing recognition of the profound impact cultural values have on management practices. This acknowledgment is especially relevant in the context of Indian values, which offer a rich tapestry of ethics, principles, and philosophies deeply rooted in the country’s ancient traditions. As businesses worldwide strive for sustainability and inclusivity, integrating these values into global management practices presents an innovative pathway to achieving these goals.

The Indian value system, characterized by concepts such as Dharma (righteousness), Karma (action), and Ahimsa (non-violence), among others, provides a unique framework for addressing modern business challenges. These principles encourage a holistic approach to business, emphasizing ethical conduct, social responsibility, and a balanced pursuit of material and spiritual well-being. Such an approach is increasingly relevant in today’s globalized business landscape, where ethical dilemmas, environmental sustainability, and social inclusivity are at the forefront of corporate agendas.
This conference seeks to explore the relevance of Indian values in contemporary management studies and practices. It aims to foster a dialogue on how these age-old principles can inform and transform global management strategies to create more ethical, sustainable, and inclusive businesses. By examining the intersection of Indian values with various management disciplines—ranging from marketing and finance to HR and general management—the conference will provide insights into how these values can be integrated into global business practices for meaningful and mindful impact.

In doing so, the conference will address critical questions such as how Indian values can enhance ethical decision-making in businesses, the role of these values in promoting sustainability and social responsibility, and how they can contribute to creating more inclusive workplaces and societies. The dialogue will extend to practical strategies for incorporating Indian values into global business operations, leadership styles, and organizational cultures.
As businesses and economies continue to navigate the complexities of the 21st century, integrating Indian values into global management practices offers a promising avenue for
fostering sustainable growth and development. This conference invites scholars, practitioners, and thought leaders to engage in this important conversation, contributing to a future where business success is aligned with the well-being of society and the planet.

Call for Paper

Prospective authors are encouraged to submit their original, unpublished research paper (which is not under review in any other conference/ Journal) for the given tracks. The details regarding paper submission and format are as follows:

Paper Submission Guidelines

1. Authors should submit two files in doc, .docx, or .pdf format. The first file should include the paper’s title, the author(s) organizational affiliation, complete mailing address, mobile number, and active email address. The second file should contain the full manuscript along with the abstract, without all author-related information, such as names and affiliations.

2. Both files, the Title page, and Manuscript should be sent electronically to icrbmpsg- 2024@rdias.ac.in

3. All the authors/contributors have to submit in original the duly signed copy of the Certificate of Originality and Copyright form Guidelines for Presenters.

4. Submissions must be plagiarism (upto 10% only) free and are subject to double-blind review process. Only accepted papers that are presented (oral presentation only) during the conference will be eligible for submission for publication. The experts will review the full paper and based on reviewer remarks the papers will be accepted/rejected. Acceptance of the paper implies that at least one of the authors will register and attend the conference and present the paper.

Format of the Paper

1. Manuscript should be between 3500-6000 words, excluding tables, graphs & charts. References should be according to APA (American Psychological Association) guidelines.
2. Each contribution should be organized in the following order:
• Abstract (outlining the purpose, scope and conclusions of the paper)
• Introduction
• Literature Review
• Objectives of the Study
• Research Methodology
• Analysis
• Results/Findings
• Implications of the Research
• Conclusions or Summary
• References & Citations
• Appendices (wherever applicable)
3. The text should be in Time New Roman, single spacing, with font size 12 points (for manuscript content), 14 points (for heading) single column format and justified cell alignment. It should have at least 5 Keywords with JEL Classification. Tables and figures should be numbered consecutively in numerals and should be referred to in the text as Table 1, Table 2, Fig 1, Fig 2 etc. Sources of the data need to be given below each table.

Paper Presentation

The mode of presentation would be offline (oral presentation) and online mode. The presentation by the author(s) should be of 10 – 12 minutes followed by Discussion/Questions and Answers for 3 – 5 minutes. Authors have to mail their presentations to conference email ID IC-IVS 2024@rdias.ac.in

Important Dates 

Full paper submission

September  2, 2024

Full paper acceptance

Within a week

Last date to register

September 7, 2024

Publication Opportunity

This conference will provide publication opportunities for our contributors. The selected papers would be included in an edited book by Bloomsbury Publications. Out of the other papers presented at the conference, the selected paper on the basis of the recommendations of reviewers and presentation would be sent for publication in Effulgence-A Bi-Annual Refereed Journal of RDIAS.

award & recognition

RDIAS is proud to reward Best Research Paper submitted and presented in the Conference (Track-wise) of INR 3100/-

Conference Themes

 

Marketing

Finance

HR and General Management

Ethical Marketing Practices in India

Ethical Finance and Investment in India

Leadership Styles Influenced by Indian Values

Cultural Values and Consumer Behavior

Corporate Governance and Indian Ethical Values

Organizational Culture and Indian Value System

Brand Storytelling with Indian Values

India’s Role in International Financial Architecture

Employee Engagement and Indian Work Ethics

Innovative Marketing Strategies in the Indian Rural Sector

The Role of Microfinance in Promoting Entrepreneurship

Diversity and Inclusion Practices in Indian Organizations

Heritage Brands and Indian Value System

Financial Technologies and Value-based Banking

Work-Life Balance in the Indian Context

Leveraging Ayurveda and Wellness for Brand Differentiation

Wealth Management and Ethical Investing

Innovative HR Practices Inspired by Indian Values

Ethical advertising for kids

Behavioral Finance in the Indian Market

Ethical Decision Making in Management

Cross-Cultural Marketing

Digital Currency and Blockchain Technology in India

The Role of Spirituality in Organizational Well-being

Impact of Festivals and Religious Events on Consumer Purchasing Trends

Role of Indian Stock Markets in Global Finance

Adapting to the Gig Economy: Challenges and Strategies for Indian Workforces

Green Marketing: Opportunities and Challenges

in the Indian Context

Financial Derivatives and Risk Management in India

Building Resilient Organizations in India Through Emotional Intelligence

Customer Loyalty Programs and Value Perception

Venture Capital Trends in Indian Startups

Cultural Intelligence: Navigating Diversity in Indian Corporates

Marketing Innovations in Indian Agriculture and Food Industries

Financial Literacy and Education in India

The Influence of Indian Family Businesses on Organizational Culture

The Role of Local Languages in Crafting Effective Marketing Campaigns

Regulatory Challenges for FinTech in India

Leveraging Traditional Indian Practices for Modern Employee Wellness Programs

Family owned business and Contemporary marketing style

Insurance Penetration and Innovation in India

The Role of Artificial Intelligence in Enhancing HR Practices in India

Marketing to India’s Rural vs. Urban Populations

Cross-border Investments and Indian Markets

Workplace Spirituality and Its Effects on Employee Performance and Satisfaction

Conference Committee

Chief Patron
S.No. Name Affiliation Email Id Phone No.
1. Smt. Anita Garg, Chairperson, RDIAS, Delhi, India admin@rdias.ac.in 011-27864596
Patrons
S.No.NameAffiliationEmail IdPhone No.
1.Prof. (Dr.) Raman Garg DirectorRDIAS, Delhi, Indiaadmin@rdias.ac.in011-27864596
2.Prof. (Dr.) Namita Garg, DeanRDIAS, Delhi, Indiaadmin@rdias.ac.in011-27864596
Organizing Team
S.No.NameAffiliationEmail IdPhone No.
     
1.Dr. Pooja Bahl, ConvenerRDIAS, Delhi, Indiadr.pooja@rdias.ac.in011-27864596
2.Dr. Ritika Gupta, Co-ConvenerRDIAS, Delhi, Indiaritika.gupta@rdias.ac.in011-27864596
3.Ms. Aarti Sehgal, MemberRDIAS, Delhi, Indiaaaarti.sehgal@rdias.ac.in011-27864596

Particular

Offline

Online

Students/Research Scholar

INR 500

INR 750

Academicians

INR 1000

INR 1250

Industry Professionals

INR 1500

INR 1750

International Scholars/Academicians

USD 50

USD 60

Registration Details* (*exclusive of GST @18%)

Registration fees include conference kit, conference proceedings, lunch and high tea for the main presenter. All participants are requested to register by filling the online registration form. Only registered participants shall get the certificates. A single author presenting multiple papers should register for each paper. No TA/DA will be paid to any presenter/attendee.

Registration

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Rukmini Devi Institute of Advanced Studies 2A & 2B, Phase-1, Madhuban Chowk, Outer Ring Rd, Block D, Sector 14, Rohini, Delhi, 110085