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360° Digital Marketing

Course Overview

In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the world, businesses of all shapes and sizes are inclining towards Digital Marketing certification to solidify their hold in the marketing world. The bottom line is — Digital Marketing is the truth you cannot ignore anymore! This digital marketing certification course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready. The training is based on current industry standards that help students secure placements in their dream jobs. The course content will teach students in detail on Social Media Marketing, Search engine optimization and Influencer Marketing. During the certificate course you’ll be exposed to 18 digital marketing tools and a digital. Also, you get hands-on training from instructors while working on real-world industry projects and assignments.
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Course Key Features
  • Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
  • Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media
  • Learning via Real-world Business Applications & Industry Case Studies
  • Student will be certified after the completion of programme

Skills Covered

  • Lean the in-depth concepts of social media marketing
  • Learn about advertising and Facebook Marketing Platform
  • Plan and implement search engine and social media campaigns in simulated environments
  • Basic knowledge about software such as Adobe Creative Suite (Photoshop, After Effects, illustrator, InDesign, etc), Canva that would help in creating visual content.
  • Mastering Lean principles & SEO techniques
  • Measure, analyse and optimise campaigns using in-demand metrics and best practices
  • Learn the concept of Storytelling


A digital marketing course encompasses all the vital elements that make up the digital marketing process. Starting from giving directions on how SEO and SEM work You can gain an in-depth understanding of all the elements through a digital marketing course.

Course Curriculum

Eligibility: Student who has pursuing under graduation and Post-graduation with basic analytical capabilities

Pre-Requisites: No such pre-requisite required for this programme. Basic knowledge of social media platforms and digital marketing will be an advantage.

Module 1: Introduction to Digital Marketing                                                 

Lesson 1 What is digital marketing?            

Lesson 2 Evolution of digital marketing

Lesson 3 Creating customer personas

Lesson 4 Core concepts of digital marketing

Lesson 5 Digital marketing lexicon and metrics




Module 2: SEO 1: Keyword Planning and On-Page Optimization

Lesson 1 Importance of search digital

Lesson 2 Sources of traffic to your site

Lesson 3 Product discovery and how search engines work

Lesson 4 What is SEO?

Lesson 5 Keywords planning and best practices

Lesson 6 Keyword research tools

On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

Lesson 7 What is Off-page SEO?

Lesson 8 Off-site Link Building techniques

Lesson 9 Google Search Console and Bing

Lesson 10 Webmaster Tool to improve off-page optimization

Lesson 11 SEOptimer tool to track keyword rankings and link

building outreach

Lesson 12 Website design best practices for SEO


Module 3: Search Engine Marketing: Google Ads

Lesson 1 Introduction to Google Search Ads

Lesson 2 Sources for paid traffic

Lesson 3 Creating ads in Google Ads

Lesson 4 Display advertising

Lesson 5 Creating and managing your ad campaign


Module 4: Social Media Marketing 1: Facebook & Instagram

Lesson 1 Introduction to Facebook and Instagram

Lesson 2 Creating a business profile on Facebook and Instagram

Lesson 3 Best Practices for organic marketing on Facebook and Instagram

Lesson 4 Creating paid ad campaigns on Facebook and Instagram

Lesson 5 Digital marketing lexicon and metrics


Module 5: Social Media Marketing 2: Twitter & LinkedIn

Lesson 1 Introduction to Twitter and LinkedIn

Lesson 2 Creating profiles on Twitter and LinkedIn

Lesson 3 Best Practices for Twitter and LinkedIn

Lesson 4 Creating paid ad campaigns on Twitter and LinkedIn


Module 6: Social Media Marketing 2: Twitter & LinkedIn

Lesson 1 Introduction to Google Analytics

Lesson 2 Using Google Analytics to understand visitor behavior

Lesson 3 Introduction to Landing Pages

Lesson 4 Using Unbounce to create an effective landing page

Lesson 5 Conversions and Goals

Lesson 6 Ecommerce Analytics

Lesson 7 Multi Channel Funnels

Lesson 8 Tracking website performance using Google Analytics

Lesson 9 Tracking form submissions and clicks using events

Lesson 10 Optimizing the overall campaign performance


  1. The student will be assessed through the test of live ads creations at the end of each module within the given hours. The test will be related to the content of the module. Those students who will clear the minimum cut off of 60% for each module of ASA programme will be awarded with the completion certificate in 360* Digital Marketing

    Programme Fees (Mention the mount and provision of refund if students meet the attendance/performance criteria)

    Registration Fee 500/- it is refundable if the refund if students meet the attendance/performance criteria.

    60% and above to be eligible for certification.

Course Instructor

Ms. Bhawna Diwan

Assistant Professor
Rukmini devi Institute of Advanced Studies
Rohini, Delhi

  • With a corporate experience of around 6 years and teaching experience of 4 years, I bring a decade long experience in understanding what it takes to defy the odds and to experience life at its productive best.
  • I am a certified NLP [Neuro-Linguistic Programming] practitioner from Academy of Modern Applied Psychology, UK, and my expertise lies in designing Industry-centric Training Programs and Mentorship Modules aimed at making a student be better at what he/she intends to deliver.

Programme Fees

  1. The program requires students to deposit a refundable amount of INR 200/-, refundable only in case of the successful completion of the program.
  2. Refund is subjected to [both inclusive]
    • Student meeting the eligibility criteria w.r.t attendance and
    • Student scoring an aggregate of 60% and above in the program assessment.
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