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A digital marketing course encompasses all the vital elements that make up the digital marketing process. Starting from giving directions on how SEO and SEM work You can gain an in-depth understanding of all the elements through a digital marketing course.
Eligibility: Student who has pursuing under graduation and Post-graduation with basic analytical capabilities
Module 1: Introduction to Digital Marketing Lesson 1 What is digital marketing? Lesson 2 Evolution of digital marketing Lesson 3 Creating customer personas Lesson 4 Core concepts of digital marketing Lesson 5 Digital marketing lexicon and metrics | Hours
5 |
Module 2: SEO 1: Keyword Planning and On-Page Optimization Lesson 1 Importance of search digital Lesson 2 Sources of traffic to your site Lesson 3 Product discovery and how search engines work Lesson 4 What is SEO? Lesson 5 Keywords planning and best practices Lesson 6 Keyword research tools On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more) Lesson 7 What is Off-page SEO? Lesson 8 Off-site Link Building techniques Lesson 9 Google Search Console and Bing Lesson 10 Webmaster Tool to improve off-page optimization Lesson 11 SEOptimer tool to track keyword rankings and link building outreach Lesson 12 Website design best practices for SEO | 5 |
Module 3: Search Engine Marketing: Google Ads Lesson 1 Introduction to Google Search Ads Lesson 2 Sources for paid traffic Lesson 3 Creating ads in Google Ads Lesson 4 Display advertising Lesson 5 Creating and managing your ad campaign | 5 |
Module 4: Social Media Marketing 1: Facebook & Instagram Lesson 1 Introduction to Facebook and Instagram Lesson 2 Creating a business profile on Facebook and Instagram Lesson 3 Best Practices for organic marketing on Facebook and Instagram Lesson 4 Creating paid ad campaigns on Facebook and Instagram Lesson 5 Digital marketing lexicon and metrics | 5 |
Module 5: Social Media Marketing 2: Twitter & LinkedIn Lesson 1 Introduction to Twitter and LinkedIn Lesson 2 Creating profiles on Twitter and LinkedIn Lesson 3 Best Practices for Twitter and LinkedIn Lesson 4 Creating paid ad campaigns on Twitter and LinkedIn | 5 |
Module 6: Social Media Marketing 2: Twitter & LinkedIn Lesson 1 Introduction to Google Analytics Lesson 2 Using Google Analytics to understand visitor behavior Lesson 3 Introduction to Landing Pages Lesson 4 Using Unbounce to create an effective landing page Lesson 5 Conversions and Goals Lesson 6 Ecommerce Analytics Lesson 7 Multi Channel Funnels Lesson 8 Tracking website performance using Google Analytics Lesson 9 Tracking form submissions and clicks using events Lesson 10 Optimizing the overall campaign performance | 5 |
The student will be assessed through the test of live ads creations at the end of each module within the given hours. The test will be related to the content of the module. Those students who will clear the minimum cut off of 60% for each module of ASA programme will be awarded with the completion certificate in 360* Digital Marketing
Programme Fees (Mention the mount and provision of refund if students meet the attendance/performance criteria)
Registration Fee 500/- it is refundable if the refund if students meet the attendance/performance criteria.
60% and above to be eligible for certification.
